{"id":592,"date":"2021-04-06T16:56:48","date_gmt":"2021-04-06T16:56:48","guid":{"rendered":"https:\/\/www.rochas.com\/?page_id=592"},"modified":"2021-10-11T15:37:07","modified_gmt":"2021-10-11T15:37:07","slug":"helene-rochas","status":"publish","type":"page","link":"https:\/\/www-p.rochas.com\/fr\/helene-rochas","title":{"rendered":"H\u00e9l\u00e8ne Rochas"},"content":{"rendered":"\n\n<section id=\"disko-component-banniere-promotionnelle-block_60e70a1c16a1a\" class=\"disko-component disko-component-banniere-promotionnelle has-title\" data-header-color=\"black\"\ndata-associated-perfume-category=\"\">\n    \n    <!-- specific styling -->\n    <style type=\"text\/css\">\n        #disko-component-banniere-promotionnelle-block_60e70a1c16a1a {\n            color: black;\n            --triangle-color: black;\n        }\n        #disko-component-banniere-promotionnelle-block_60e70a1c16a1a .description {\n            order: 0;\n        }\n        #disko-component-banniere-promotionnelle-block_60e70a1c16a1a .underlined-cta {\n            --underline-color: black;\n        }\n    <\/style>\n\n            <picture>\n    \t\t<!-- Extra small devices (portrait phones, less than 768px) -->\n    \t\t<source media=\"(max-width: 767px)\" srcset=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-150x150.jpg 150w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-282x300.jpg 282w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-768x818.jpg 768w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-961x1024.jpg 961w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 1036w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 683w\" loading=\"lazy\" type=\"image\/jpeg\" \/>\n    \t\t<!-- Medium devices (tablets, 768px and up) -->\n    \t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere-150x150.jpg 150w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere-300x161.jpg 300w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere-768x411.jpg 768w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere.jpg 1009w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere.jpg 683w\" loading=\"lazy\" type=\"image\/jpeg\" \/>\n    \t\t<!-- fallback -->\n    \t\t<img decoding=\"async\" srcset=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-150x150.jpg 150w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-282x300.jpg 282w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-768x818.jpg 768w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-961x1024.jpg 961w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 1036w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 683w\" src=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg\" loading=\"lazy\" class=\"background-media\" alt=\"\"\/>\n        <\/picture>\n        \n            <h1 class=\"title-xl disko-animate-onload\">H\u00c9L\u00c8NE ROCHAS<\/h1>\n        \n            <div class=\"description disko-animate-onload  sans-serif\"><p>Son allure est l\u2019incarnation de l\u2019\u00e9l\u00e9gance \u00e0 la fran\u00e7aise. Longue liane rac\u00e9e, des yeux saphir, elle est la s\u00e9duction, le chic de Paris. La g\u00e9n\u00e9rosit\u00e9, aussi. Conna\u00eetre H\u00e9l\u00e8ne Rochas, c\u2019est l\u2019aimer. <\/p>\n<\/div>\n        \n        \n        \n<\/section>\n\n\n\n\n\n\n<section id=\"disko-component-quinconce-block_6070604d09a62\" class=\"disko-component disko-component-quinconce image-first \">\n    \n    <!-- specific styling -->\n    <style type=\"text\/css\">\n        #disko-component-quinconce-block_6070604d09a62 .grid-item__title.quotation-mark > :first-child::before\n        {\n          color: #FCC200;\n        }\n    <\/style>\n\n        <div class=\"quinconce-grid\">                <div class=\"grid-item\">\n            <div class=\"wysiwyg\">\n                \n                                <h2 class=\"grid-item__title \">\n                  <p>De jeune <\/p>\n<p>muse<\/p>\n                <\/h2>\n                                \n                <p>H\u00e9l\u00e8ne est danseuse classique et \u00e9l\u00e8ve d\u2019art dramatique au cours Simon quand elle rencontre sous l&rsquo;Occupation Marcel Rochas qui l&rsquo;aurait abord\u00e9e dans le m\u00e9tro d&rsquo;un \u00ab vous avez une t\u00eate \u00e0 chapeau \u00bb. Celle que l\u2019on surnomme tr\u00e8s vite \u00ab la Belle H\u00e9l\u00e8ne \u00bb devient mannequin vedette pour la boutique de l\u2019avenue Matignon. Marcel Rochas forme son \u0153il, son go\u00fbt et va jusqu\u2019\u00e0 lui d\u00e9dier le parfum Femme en cadeau de mariage. <\/p>\n                \n                            <\/div>\n            <div class=\"img-container\">\n                <div class=\"caption-wrapper\">\n                                            <img decoding=\"async\" srcset=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/04\/img-copy-3-150x150.png 150w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/04\/img-copy-3-245x300.png 245w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/04\/img-copy-3.png 450w\" src=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/04\/img-copy-3.png\" loading=\"lazy\" sizes=\"(max-width: 767px) 84vw, 38vw\" alt=\"\">\n                                        <div class=\"caption\">\n                        <p>NELLY BRIGNOLE<\/p>\n                        <p>1<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"grid-item\">\n            <div class=\"wysiwyg\">\n                \n                                <h2 class=\"grid-item__title \">\n                  <p>&#8230; \u00e0 femme d&rsquo;affaires<\/p>\n                <\/h2>\n                                \n                <p>\u00c0 la mort de Marcel Rochas en 1955, H\u00e9l\u00e8ne Rochas devient l\u2019une des premi\u00e8res femmes PDG de France. L\u2019\u00ab executive woman \u00bb transforme en quelques ann\u00e9es Rochas en marque de parfumerie de luxe. Naissent ainsi Madame Rochas en 1960 dans un flacon en cristal de Baccarat, puis Monsieur Rochas en 1969 et Eau de Rochas en 1970, un succ\u00e8s plan\u00e9taire.<\/p>\n                \n                            <\/div>\n            <div class=\"img-container\">\n                <div class=\"caption-wrapper\">\n                                            <img decoding=\"async\" srcset=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/GettyImages-947427454-150x150.jpg 150w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/GettyImages-947427454-201x300.jpg 201w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/GettyImages-947427454.jpg 398w\" src=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/GettyImages-947427454.jpg\" loading=\"lazy\" sizes=\"(max-width: 767px) 84vw, 38vw\" alt=\"\">\n                                        <div class=\"caption\">\n                        <p>H\u00c9L\u00c8NE ROCHAS<\/p>\n                        <p>2<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section id=\"disko-component-slider-square-block_6082ea5f5cd83\" class=\"disko-component disko-component-slider-square\" data-header-color=\"black\">\n   \n    <h1 class=\"animated-title\" data-title=\"FEMME DU MONDE&nbsp;\u2014&nbsp;\">FEMME DU MONDE&nbsp;\u2014&nbsp;<\/h1>\n        <div class=\"swiper-container\">\n        <div class=\"swiper-wrapper\">\n                        <div class=\"swiper-slide\">\n\n                <div class=\"text-container\" data-swiper-parallax=\"-100%\" data-swiper-parallax-opacity=\"-10\">\n                    \n                    <h2 class=\"title\"><\/h2>\n                    \n                    <p>La \u00ab panth\u00e8re sophistiqu\u00e9e \u00bb, comme la surnomme la presse am\u00e9ricaine, incarne la marque. Par sa g\u00e9n\u00e9rosit\u00e9, son intelligence et sa beaut\u00e9, cette grande dame enchante les soir\u00e9es Grand Si\u00e8cle d&rsquo;un Paris aujourd\u2019hui disparu. H\u00e9l\u00e8ne Rochas est une source d\u2019inspiration pour les artistes de la seconde partie du XXe si\u00e8cle : C\u00e9sar immortalise son sein dans une sculpture monumentale en 1967 et Andy Warhol r\u00e9alise son portrait pop art en 1975. \r\n\r\n<\/p>\n                <\/div>\n                \n                                    <img decoding=\"async\" srcset=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-150x150.jpeg 150w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-291x300.jpeg 291w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-768x792.jpeg 768w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-993x1024.jpeg 993w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-1490x1536.jpeg 1490w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-1987x2048.jpeg 1987w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg 683w\" src=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg\" loading=\"lazy\" sizes=\"(max-width: 767px) 50vw, 33vw\" class=\"picture\">\n                                \n            <\/div>\n                        <div class=\"swiper-slide\">\n\n                <div class=\"text-container\" data-swiper-parallax=\"-100%\" data-swiper-parallax-opacity=\"-10\">\n                    \n                    <h2 class=\"title\"><\/h2>\n                    \n                    <p>H\u00e9l\u00e8ne fr\u00e9quente les milieux artistiques, organisant f\u00eates et bals somptueux. Dans son h\u00f4tel particulier parisien du 40, la rue Barbet-de-Jouy, H\u00e9l\u00e8ne Rochas organise de grands d\u00eeners o\u00f9 se c\u00f4toient entre autres Louis Aragon, Paul \u00c9luard, Salvador Dali, Max Ernst, Man Ray, le duc et la duchesse de Windsor pour parler d&rsquo;art, de litt\u00e9rature du monde. \r\n<\/p>\n                <\/div>\n                \n                                    <img decoding=\"async\" srcset=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/08\/3acd189599d1d2a668ed2a7e8ff43158-150x150.jpg 150w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/08\/3acd189599d1d2a668ed2a7e8ff43158-300x252.jpg 300w, https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/08\/3acd189599d1d2a668ed2a7e8ff43158.jpg 485w\" src=\"https:\/\/www-p.rochas.com\/wp-content\/uploads\/2021\/08\/3acd189599d1d2a668ed2a7e8ff43158.jpg\" loading=\"lazy\" sizes=\"(max-width: 767px) 50vw, 33vw\" class=\"picture\">\n                                \n            <\/div>\n                    <\/div>\n        \n        <div class=\"swiper-button-prev\">\n            <svg class=\"slider-fullscreen-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"25\" fill=\"var(--color, #000000)\" viewBox=\"0 0 5 25\" xmlns:v=\"https:\/\/vecta.io\/nano\"><path d=\"M1.97 1.058L.673 2.897c-.105.15-.308.182-.452.073s-.176-.32-.071-.47L1.66.359C1.821.131 2.055 0 2.301 0h0 .001c.246.001.48.132.642.363l1.494 2.139c.105.15.073.361-.072.468s-.348.075-.451-.075L2.617 1.037V25H1.97V1.058z\" fill-rule=\"evenodd\"\/><\/svg>        <\/div>\n        <div class=\"swiper-pagination sans-serif\"><\/div>\n        <div class=\"swiper-button-next\">\n            <svg class=\"slider-fullscreen-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"25\" fill=\"var(--color, #000000)\" viewBox=\"0 0 5 25\" xmlns:v=\"https:\/\/vecta.io\/nano\"><path d=\"M1.97 1.058L.673 2.897c-.105.15-.308.182-.452.073s-.176-.32-.071-.47L1.66.359C1.821.131 2.055 0 2.301 0h0 .001c.246.001.48.132.642.363l1.494 2.139c.105.15.073.361-.072.468s-.348.075-.451-.075L2.617 1.037V25H1.97V1.058z\" fill-rule=\"evenodd\"\/><\/svg>        <\/div>\n        \n        <div class=\"navigation-pagination-container\">\n            \n        <\/div>\n    <\/div>\n        \n<\/section>\n\n<!-- specific styling -->\n<style type=\"text\/css\">\n    #disko-component-slider-square-block_6082ea5f5cd83 {\n        background-color: #fcc200;\n        color: black;\n        --color: black;\n        --slide-direction: row-reverse;\n    }\n    #disko-component-slider-square-block_6082ea5f5cd83 .animated-title {\n        --stroke-color: #ffe27f;\n        animation-duration: 14s;\n    }\n<\/style>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"search_page_tag":[200],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u00e9l\u00e8ne Rochas - Rochas Site Officiel<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la vie fascinante d&#039;H\u00e9l\u00e8ne Rochas \u00e0 la t\u00eate de la Maison de Parfums et Mode. 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